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21.08.2015 CALENDAR OF MAIN EVENTS IN MILAN



What’s the best season to visit Milan?
Milan is not exactly a tourist city like Rome or Venice. Milan is a business center of Italy. This is the world-wide design and fashion center offering international exhibitions, shows, fairs and congresses. So it is quite hard to determine a specific season if the climate doesn’t bother you much (spring and early fall are most favorable for that matter), all depends on the goal of your trip to Milan. To make your life easier I am going tell you about events of each month:
January. Of course, the main event of the beginning of year is sales. In Milan sales start on the first Saturday of January and last for two months, but as usual all the best things are sold out during the first few days, though by the end of sales the discounts may be as high as 80% , so as luck would have it!

CALENDAR OF MAIN EVANTS IN MILAN
In the same month of January in Fiera Rho – the biggest and modern international exhibition center in Europe accommodates International Biannual Show HOMI MILANO which is the biggest and most prestige European exhibition of household goods, housewares, decoration and interior items, souvenirs, jewelry and fashion accessories. For the second time the show is held in September.

CALENDAR OF MAIN EVANTS IN MILAN

Also approximately in mid-January you can see runway shows of Fall & Winter season collections of Men’s Fashion.
February. Sales are still on; Milano Fiera Rho (exhibition center in Milan) hosts International Tourism Fair Bit – the main event for all those working in tourism - followed by International Fashion Trade Expo MIPAP for pret-a-porter (ready-to-wear) fashion which is part of Milan Fashion Week.
March. The month usually starts with one of the main events of year – Fashion Week (Milano Moda Donna) of Fall & Winter season collections. The city gets full of models, designers, stylists, photographers – all central city looks like pages of a fashion magazine, and this is it! All glossy magazines present photos from runway shows and most interesting looks from Milanese streets.

CALENDAR OF MAIN EVANTS IN MILAN CALENDAR OF MAIN EVANTS IN MILAN

The city traffic gets paralyzed and turns into one entire jam and local Milanese taxi drivers only say with a sigh: «This is fashion!»  Milano Fieara Rho is also opened all day: exhibitions like Mifur – fur coats and furs, Mipel - leather articles and Micam – luxurious “Made in Italy” footwear. Caution!  The dates are subject to change, some of the exhibitions above can be held in February.
April. If March is a month of fashion and fashion accessories, then April in Milan became a synonym for design. In the first half of the month the famous International Furniture Fair (Salone Internazionale del Mobile) is held – the largest and significant trade fair of its kind in the world. You will see the latest in design, interior and furniture at Salone in Fieara Rho, but Milan itself hosts exhibitions, presentations and parties, the so-called Fuorisalone. Closer to April you will read a more detailed post. I can proudly note the Furniture Fair has become very popular with the Russians, at least 80% of Fair 2014 visitors were from Russia, gold may be easily told! ;-)

CALENDAR OF MAIN EVANTS IN MILANCALENDAR OF MAIN EVANTS IN MILAN
May. It is time for "Tutto Food" exhibition in Fiera, and since gastronomy tours and culinary courses have recently become very popular across the globe, the exhibition has become a world-wide event. The city also is a venue for "Taste of Milan" presentation, where the best chefs of Italy give master classes and tasting of their star dishes.

CALENDAR OF MAIN EVANTS IN MILAN

June. Early June is Week for Fall & Winter collection of men’s fashion. For fiancées to keep in mind: Fiera Milano City hosts wedding gown exhibition “Si, Sposaitalia Collezioni». Mid-June thru mid-Augus Mediolanum Forum di Assago is a venue of Latino-Americando festival: music, concerts, dancing, exhibitions, culture and cuisine of Latin America. I strongly recommend visiting it!

CALENDAR OF MAIN EVANTS IN MILAN

July. On the first Saturday of July summer sales start in Milan. Montenapoleone and entire Quadrilatero della Moda (Fashion Quadrangle) get mobbed with lines of those wishing to buy luxurious things less discount of 30-40%, moreover it is a hot time for all other shops and boutiques (hot time in all senses, because the weather is usually hot at this time) – Milan sales are very popular with tourists, especially the Russians.

August. This is the most eventless month in Milan. Traditionally August is a vacation month in Italy, so many bars and restaurants as well as shops in Milan can be closed and have “chiuso per ferie” tablet. Sales are almost over, but new collections of Fall & Winter season are already available.

September. The month starts with the second exhibition Мicam – luxurious footwear followed by the main event for all fashionmongers – Fashion Week, Spring & Summer season runway show.

CALENDAR OF MAIN EVANTS IN MILAN

Next is now an annual event of September –MITO Settembre Musica (an international music festival) which takes place in Milan since 2007 and each year becomes more popular.
October. For all tech-addicted ones – visit Fiera Milano City to see International Exhibition Smau  - information and communication technologies. Milano Hobby Show is also very interesting, it unites all handwork fans (decoupage, knitting, embroidery and so on).

CALENDAR OF MAIN EVANTS IN MILAN
November. The month starts with Annual Retail Expo Salone Franchising – amongst the main European exhibitions for those already working in franchising or would like to start business relations.
Chibimart is Costume Jewelry, Bags and Fashion Accessories Fair, occurring in mid-November in Fiera Milano City.
And those visiting Milan in late November with children are highly advised to visit "G! Come giocare" show. At the toy show children will be given the opportunity of meeting all new things in the industry absolutely free: construction sets, cars, clockwork toys and so on as a result manufacturers determine the most popular toys and small guests have fun. My children really adore the show!

CALENDAR OF MAIN EVANTS IN MILAN
December. The month starts with Handicraft Exhibition "Artigiano in Fiera". Italy has been always famous for its masters and hand-made goods, so you will be able to see and if you wish you can buy handicraft products of all regions of Italy. Additionally, the exhibition represents typical food products from all Italian provinces: pastas, cheeses, sausages, hand-made preserved products.

CALENDAR OF MAIN EVANTS IN MILANCALENDAR OF MAIN EVANTS IN MILAN
The main social event of December in Milan is the opera season opening in La Scala Theater on December 7, Saint Ambrose’s Day (patron of Milan). The premiere in the evening draws all beau monde from not only Milan, but entire Italy, usually the President of the Republic also visits the theater. And it is very hard to buy a performance ticket on this day, but you will easily see it – mega-screens are set up in Galleria Vittorio Emanuele II and other places of the city and anybody can watch the prestigious event.

CALENDAR OF MAIN EVANTS IN MILAN CALENDAR OF MAIN EVANTS IN MILAN
Christmas season in Italy is not the most favorable time for those going to Milan for shopping – prices in the shops exceed all limits, all Italians are in search for Christmas presents, bars and restaurants are overcrowded.
December 25 is Catholic Christmas. In Milan almost everything is closed, all tables in restaurants are reserved.
New Year celebration in Milan is loud and merry: concerts in the squares, parties in night clubs and discotheques, those, visiting Milan at this time of the year, can have a ball!

I thank my super-brother Alexey for the professional English translation.smiley

 


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